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PELATIHAN MARKETING PUBLIC RELATIONS

Pendahuluan TRAINING MARKETING PUBLIC RELATIONS

Marketing public relations adalah proses merencanakan, melaksanakan dan mengevaluasi program yang mendorong pembelian dan kepuasan pelanggan melalui komunikasi informasi dan impresi yang kredibel. Seperti halnya iklan, hubungan masyarakat (public relations) juga menjadi kiat pemasaran penting. Perusahaan tidak hanya harus berhubungan secara konstruktif dengan pelanggan, pemasok dan penyalur, namun juga harus berhubungan dengan kumpulan kepentingan masyarakat besar. Banyak perusahaan kini membentuk Divisi Marketing Public Relations untuk mempromosikan dan menjaga citra perusahaan atau produknya. Dengan mengikuti training ini, diharapkan para peserta dapat memahami  strategi dan teknik-teknik menjalankan Marketing Public Relations secara efektif dan terintegrasi guna memperoleh hasil maksimal.

Materi TRAINING MARKETING PUBLIC RELATIONS

 1. Pengertian Marketing Public Relations (MPR)

 2. Tugas-tugas MPR

 3. Strategi MPR:

  + Menetapkan tujuan pemasaran

  + Memilih pesan dan sarana humas yang tepat

  + Menerapkan rencana MPR

  + Mengevaluasi hasil MPR

 4. Kiat-kiat utama MPR:

  + Publikasi: advertorial, newsletter, dll

  + Special event: exhibition, sponsorship, competition, dll

  + Social relations, community relations

  + Corporate identity, dll

Metode TRAINING MARKETING PUBLIC RELATIONS

Pembahasan konsep, diskusi kasus.

Target peserta:

Seluruh staff yang melakukan fungsi hubungan masyarakat.

Lokasi Pelatihan Tahun 2021 :

Yogyakarta, Hotel Dafam Seturan

Jakarta, Hotel Amaris La Codefin Kemang

Bandung, Hotel Grand Serela Setiabudhi

Bali, Hotel Ibis Kuta

Lombok, Hotel Jayakarta

Catatan :

  • Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
  • Untuk biaya dan jadwal training harap menghubungi marketing kembali

Investasi training:

Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas training:

Free Penjemputan dari bandara ke hotel*.

Modul / Handout.

Flashdisk*.

Certificate of attendance.

FREE Bag or bagpacker.

Training Kit (Photo Documentation, Blocknote, ATK, etc).

2x Coffe Break & 1 Lunch.

Souvenir .